I’m So Happy You’re Here

Welcome to the De(ux) Mains Perfumery Journal. This will eventually become a space for sharing from Claire the Founder and from other mothers, a space where fragrance, science, and the beauty of motherhood come together. Here, we’ll share stories, insights, and inspiration behind our consciously crafted perfumes, created to honour your journey and deepen the connection between you and your baby. I’m so happy you're here.

A Little on our Philosophy…

From the very first breath, scent becomes a powerful language between mother and baby. It’s the invisible thread that weaves comfort, familiarity, and emotion into everyday moments, particularly during the sacred early days of motherhood. At De(ux) Mains we understand that scent isn't just about smelling beautiful. It’s about feeling connected, safe, and held. That’s why I have created fragrances that nurture, not disrupt, the intimate bond between you and your baby.

The Emotional Chemistry of Scent

I have a science background, completing an undergraduate degree in 2014, so science has always been a big part of my life and is at the heart of De(ux) Mains. Forgive me while I get a little scientific.

Our sense of smell is directly linked to the brain’s limbic system, which governs memory and emotion. For newborns, scent is the first way they recognise their mother; even before their eyes focus or ears tune in. Studies have shown that babies can identify their mother’s natural scent within just days of birth.

I know personally that my babies have always calmed down with me in those early days, more than anyone else. This is actually because babies have a great sense of smell. They can literally smell the difference between you and anyone else!

This is why fragrance matters so deeply. It changes the way you smell. The right scent can create calm, reduce stress hormones, and reinforce emotional security. But traditional perfumes? They're often full of chemicals that do the opposite.

Clean Fragrance = Safe Bonding

Most commercial fragrances rely on synthetic binders, phthalates, and volatile organic compounds (VOCs) to prolong scent and increase performance. These compounds are not only harsh on sensitive skin and they’re also known endocrine disruptors. For pregnant and breastfeeding mothers, exposure to these toxins can interfere with hormonal balance and even pass through skin or breastmilk to baby.

That’s why at De(ux) Mains, we are different. This is why I created this company.

Our fragrances are completely free from:

• VOCs

• Phthalates

• Parabens

• Sulphates

• Petroleum derivatives

• Aluminium

• Silicone

• Synthetic binders

And they’re bottled in BPA- and BPS-free packaging, because I believe safety should extend beyond the fragrance.

Designed for Bonding

Each of our fragrances are soft, feminine, and nostalgic; never overpowering or artificial. What’s more, our fragrances are designed to interact with your body’s pH, making them uniquely yours and subtly evolving over time. When worn during skin-to-skin moments, the scent becomes a signature that your baby learns to associate with closeness and comfort.

It’s perfume that doesn't mask, but enhances your scent, your story, your bond.

A Ritual, Not Just a Routine

Spritzing on your fragrance each morning, or during the day can become more than just a beauty ritual. It becomes a pause. A moment to return to yourself. A conscious act of connection that says:

This is me. This is ours.

At De(ux) Mains, we’re proud to pioneer a safer, softer way to wear fragrance, one that celebrates motherhood, supports wellbeing, and strengthens the bonds that matter most.

Because when you feel good, your baby feels it too.

I can’t wait to launch our fragrances, thank you for being with us.